Men don’t talk about their underpants.
But they definitely notice when they’re wrong.
The pinching.
The sagging.
The awkward hand-down-your-pants adjustment.
That’s exactly why we engineered the Wonderbro® - a support pouch inside our mens underpants designed to keep everything comfortably in place, with less readjustment and a whole lot more reassurance.
Let’s break down what it actually does (and why men who try it don’t go back).
What exactly is the Wonderbro®?
The Wonderbro® is a gently elasticated support pouch built into every pair of AndThen mens underpants.
It’s not stiff. Not bulky. Not “push-up.”
It’s simply smart design that lifts, supports and separates - naturally.
Think of it as giving your most important assets their own soft, supportive space.
The result?
A clean, structured fit that stays in place all day without the need to readjust or do the dreaded “shuffle.”
Support that moves with you
The problem with most men’s underwear is simple: everything ends up sitting… everywhere.
The Wonderbro® pouch prevents that by offering:
* Light lift (not too much, not too little)
* A secure, natural shape
* Consistent placement - from morning commute to evening wind-down
It keeps you comfortable whether you’re running for the train, chasing a toddler, lifting weights, or sitting through a day of back-to-back calls.
Anti-ride panel: no more creeping up
Movement = friction.
Friction = chafing.
Every pair with the Wonderbro® also includes our engineered anti-ride technology.
The panel’s job is simple: keep your boxers in place.
This means:
* No bunching
* No creeping
* No “one leg riding up while the other stays put” (you know exactly what we mean)
If you’ve ever had the misfortune of chafing… you’ll understand why this matters!
Anti-chafe by design (because no movement = no chafing)
Because the anti-ride panel holds everything steady, the fabric doesn’t bunch, rise, or twist against your skin - which means a no chafe zone.
stop movement > stop friction > stop chafing.
Whether you’re on a long walk, at the gym, commuting, or sitting at a desk all day, the comfort stays consistent.
And then there’s bamboo…
Because great engineering deserves great fabric.
Bamboo is:
* Naturally breathable
* Moisture-wicking
* Temperature-regulating
* Anti-bacterial
* Silky-soft from day one
So while the Wonderbro® handles the support, bamboo takes care of the comfort.
Together, they create men's underpants that genuinely perform - whether you're active, hot, cold, or just want to feel properly held.
The result? Less faff. More focus.
No readjusting.
No awkward tugs.
No hoping no one saw you do the joggers shuffle.
Just underwear that quietly does its job - so you can get on with yours.
Men who try Wonderbro® say the same thing:
"I didn’t realise how uncomfortable my old pants were until I switched."
Ready to feel the Wonderbro® difference?