Maybe it was the weather. Maybe it was the algorithm. Maybe everyone was just saving themselves for Black Friday.
Whatever the reason - it was a tough month.
Meta kept spending, but sales didn’t follow.
For small, purpose-led brands like ours, that’s the truth behind the rosy grid posts and well-lit product shots. There are peaks, dips, and moments where you wonder if the mission still matters. But it always does.
We don’t have endless budgets or celebrity faces. What we do have is a belief - that men deserve better. Better comfort. Better conversations. Better support.
Because AndThen isn’t just about men’s boxers - it’s about men.
We exist to change the story around men’s mental health. To spark conversations. To help normalise talking about what’s really going on behind the everyday “I’m fine.”
So yes, October tested us. But we’re still here, still standing for the same reason we started: to make a difference, one pair of boxers at a time.
If you’re reading this, you’re part of the reason we keep going. Thank you.
And if you’ve been thinking about trying us, this is your sign - because your support keeps us going. And because too many men still feel like they have nowhere to turn.
If you’re struggling, you’re not alone
If you’re finding things hard, please reach out.
Here are some incredible organisations that are there to listen, guide, and support — day or night:
🖤 Need a safe space to talk? Speak with Samaritans on 116 123 (free, 24/7).
🖤 Call the Mind helpline on 0300 102 1234, 9am–6pm, Mon–Fri (excluding bank holidays).
🖤 Text ‘SHOUT’ to 85258 for immediate, confidential support via Shout UK.
🖤 Join a local group at #ANDYSMANCLUB.
🖤 Explore resources from The Jordan Legacy CIC.
🖤 Take the free training at Zero Suicide Alliance to learn how to help others.
🖤 Visit Suicide&Co for resources on navigating suicide-related grief.
🖤 Find peer-to-peer support through Survivors of Bereavement by Suicide.
It’s easy to see brands as products.
But behind every pair of AndThen bamboo boxers is a purpose - to make comfort count and to remind men they’re not alone.