Every Christmas, dads, brothers, partners and sons across the UK unwrap something destined for the back of a drawer.
Novelty socks.
Cufflinks, slogan mug.
A pair of “funny” pants that see the light of day once - maybe twice - before quietly disappearing.
’Tis the season of good intentions, but also the season of gifts men will never actually use.
So this year?
Let’s do better.
Why practical gifts always win (even if no one admits it)
Behind every man is a partner or family member wondering:
“What on earth will I get him this year?”
Here’s the secret no one talks about:
Most men don’t want clutter. They want comfort. Something they reach for daily. Something that makes their routine easier, better, or simply… nicer.
Which is exactly where men’s boxers - good ones - come in.
Not all boxers, though.
Boxers that actually feel different the moment he puts them on.
Why AndThen boxers are the gift he won’t forget
AndThen bamboo boxers aren’t a stocking filler afterthought.
They’re an upgrade - the kind he’ll feel every single day.
Here’s why:
#1. Bamboo fabric he’ll feel instantly
Soft, breathable, moisture-wicking and temperature-regulating.
They feel luxurious, but not fragile. Perfect for daily wear.
#2. The Wonderbro® support pouch
A smart, gently engineered pouch that keeps everything where it should be.
Less readjusting. More reassurance.
#3. Anti-ride, anti-chafe comfort
Our design holds the boxers in place, which prevents movement… which prevents chafing.
It’s the small detail every man notices immediately.
#4. Gifts with impact
This is comfort with purpose:
50% of profits go to men’s mental health charities across the UK.
Your gift won’t just support him…
It supports men who need it most.
This Christmas, upgrade from throwaway to thoughtful
Because the truth is simple:
He’ll wear these. Every day. All year.
And he’ll think of you every time he realises how much more comfortable he feels.
No clutter.
No gimmicks.
Just a genuinely brilliant gift for a man you care about - and a meaningful contribution to men’s mental health.
👉 Gift comfort that gives back. Shop now.