Every household has one:
A man whose underwear drawer hasn’t been updated since… the Stone Age.
Frayed waistbands. Faded colours. Holes forming a constellation map.
Men’s boxers that are technically still “fine,” despite overwhelming evidence to the contrary.
But here’s the funny thing:
Most men will go years without buying themselves new underwear - yet they instantly appreciate good ones when they get them.
Let’s unpack why.
#1. Men buy when things break, not when things decline
Women spot the “time to replace” signs early.
Men wait until a boxer essentially taps out and retires on its own terms.
It’s not laziness - it’s habit.
#2. Men prioritise what’s outward, not inward
Shoes? Sure.
Tech? Absolutely.
Underwear?
Hidden and forgotten… until the discomfort becomes unavoidable.
But comfort matters, even if no one sees it.
#2. Men don’t know good until they feel it
Until a man experiences men’s boxers that actually:
-
stay in place
-
prevent chafing
-
stop riding up
-
feel soft from morning to night
…he doesn’t realise what he’s been missing.
Which makes gifting very easy
Give a man a pair of AndThen bamboo boxers and you’ll see what we mean.
Soft. Supportive. Anti-chafe. Anti-ride.
Featuring the Wonderbro® pouch for everyday comfort.
And the best part?
50% of profits support men’s mental health across the UK.
Useful + meaningful = the perfect gifting combo.
👉This year, gift men’s boxers that he’ll actually wear.