Recently, there has been a real shift in the way people interact with businesses - it’s no longer about the simple transaction. Consumers are tired of being greenwashed and are now looking for businesses who walk the walk, as well as talking the talk! People want to support brands that genuinely care, who make a difference, and put purpose before profit.
Our commitment to donate 50% of our profits isn’t just about charity - it’s a movement to inspire others to rethink what’s possible when profit meets purpose. We want to prove that we can create high-quality, comfortable, organic men’s bamboo boxer shorts that also leave a positive impact on the world and help change lives.
This isn’t just about giving back - it’s about creating a culture shift where every decision, every product, and every purchase is part of something bigger. We’re out to prove that profit and purpose can go hand in hand, and that businesses can be a force for good.
Our mission is simple.
Our mission is to help men be the best version of themselves through the sale of our men’s bamboo boxers. Soft, breathable and sustainable - they’re a comfort revolution and a means to give back.
Men's mental health is a topic we believe needs more attention. The ‘mental health umbrella’ is broad - mental health illnesses can arise from a range of causes, grief, stress, postnatal depression, trauma, anxiety, money troubles - these individual challenges don’t sit in isolation, they often overlap and interact with one another.
ONS figures show death by suicide by men in the UK is at its highest level in 25 years. By supporting AndThen, you’re not just buying men’s boxer shorts, you’re contributing to a cause that helps men across the UK get the support they need as we donate 50% of our profits to men’s mental health charities.
Through the sale of our bamboo boxers, we can work towards ending the stigma around mental health, and contribute to changing the narrative and making a real difference.
But, giving 50% of our profits to charity is just one part of our story. We’re also committed to ensuring our products are as sustainable as possible.
Our organic bamboo fabric is eco-friendly, requiring fewer resources to grow and process, making it a cleaner choice for the planet. Bamboo is naturally renewable, grows quickly, and has minimal environmental impact, so our customers can feel good about the boxers they’re wearing.
We’re not just a brand - we’re building a movement, and every person who buys bamboo boxer shorts from us becomes a part of that journey.
Ready to make a difference? Shop our bamboo boxers today and support comfort with a cause. Together, we can lead the charge towards a better, more compassionate world.