News

When it comes to choosing the right underwear, comfort is at the top of the list, followed by price and sustainability. But what if we told you, you could have all three? Here at AndThen, we're passionate about crafting bamboo boxer briefs that not only feel great but also make a positive impact on the environment. Let’s take a closer look at why bamboo is the perfect choice for your next pair of boxers. Sustainable bamboo underwear Bamboo is one of the world’s fastest-growing plants, and its environmental benefits are unmatched. Unlike traditional materials like cotton, bamboo requires very little...

Underwear is a basic necessity, but life isn't always basic. We all experience moments when we pause and ask ourselves, "and then?" Whether you're putting your boxers on in the morning or taking them off at night, that question lingers. At AndThen, we believe in supporting you through those moments - both with our incredibly soft bamboo boxers and through our mission-driven commitment to men's mental health. Why bamboo? Bamboo is one of the world’s fastest-growing plants, and its benefits extend beyond the environment. When it comes to clothing, bamboo fabric is a game-changer. Our organic bamboo boxer briefs are...

In today's digital age, social media giants like Facebook and Instagram have become ‘normal channels’ in marketing strategies for brands worldwide. However, at AndThen, we’ve made an uncommon decision to avoid paid advertising on these platforms. As a new brand committed to donating 50% of our profits to men's mental health charities, this choice aligns with our core values and long-term vision. Here’s why:At AndThen, our mission goes beyond selling men’s products; we aim to make a tangible difference in the world, particularly in men’s mental health. While powerful marketing tools, Facebook and Instagram have been implicated in numerous studies...

In the midst of the global upheaval brought on by the Covid-19 pandemic, a troubling trend emerged in the UK: a sharp decline in men's mental health. This wasn't just apparent in the statistics but was felt personally by our CEO and founder within her own family and friendship circles. Mother to a young boy, she was driven by a profound desire to make a difference, she embarked on a journey to break the cycle of declining mental health. Not a therapist or psychiatrist, her solution was unconventional yet brilliantly simple—underwear. She understood that small, everyday choices can significantly impact...