News

Katie Goodrum
Step One in Mental Health: Acknowledging & Supporting Change with AndThen

Step One in Mental Health: Acknowledging & Supporting Change with AndThen

At AndThen, we believe in action, not just words. Mental health isn’t a buzzword—it’s something that affects us all. Step one is recognising the challenges we face. Step two is taking action—choosing AndThen bamboo boxers that provide comfort while giving back. With 50% of profits donated to men’s mental health charities, every purchase helps support those who are searching for their next step.

Read more


Katie Goodrum
Overcoming Dermatitis: How AndThen Bamboo Boxer Briefs Changed My Life

Overcoming Dermatitis: How AndThen Bamboo Boxer Briefs Changed My Life

At AndThen, we’re committed not only to style and sustainability but also to the everyday well-being of our customers. Every so often, we receive feedback that reminds us why we do what we do—stories that highlight the real-life impact of our products. Today, I’d like to share one such heartfelt story from a customer who’s experienced firsthand the transformative comfort of our bamboo boxer briefs. Life with Dermatitis: For many men with sensitive skin, everyday underwear can be a source of constant irritation. One of our customers, J, shared a personal story that truly inspired us. He revealed that he...

Read more


Katie Goodrum
The Science of Comfort: Why Bamboo Makes the Best Men's Boxer Briefs

The Science of Comfort: Why Bamboo Makes the Best Men's Boxer Briefs

Let's talk about the science behind bamboo boxers, and what makes them the most comfortable boxer briefs you'll ever wear. It's not just marketing – it's microscopic.Bamboo boxer briefs are revolutionising comfort, but AndThen boxers aren't just another pair of comfortable men's boxers... They're a scientific breakthrough in men’s anti-chafing support pants. Here’s why…1. There’s a Technical Advantage to Bamboo Fabric:Bamboo fibres are scientifically superior to traditional cotton, because: - They’re naturally round and smooth, eliminating skin irritation- They have microscopic ventilation gaps for breathability- And, advanced fabric engineering delivering: / Superior shape retention/ Exceptional natural elasticity/ Consistent, ergonomic support...

Read more


Katie Goodrum
Light as a Feather, Strong as an Ox | The Ultimate Valentine’s Gift for Him

Light as a Feather, Strong as an Ox | The Ultimate Valentine’s Gift for Him

Valentine’s Day is the perfect time to show your love with a gift that’s both thoughtful and practical (gosh that makes us sound grown-up!) If you’re searching for something that combines luxury, comfort, and durability, AndThen’s bamboo boxers are the upgrade he deserves. Crafted from sustainable organic bamboo fabric, these men’s boxers feel as light as a feather yet strong as an ox!  They’re a gift he can use everyday - and quickly become his most comfortable boxers, and top everyday essential. He’ll experience the perfect fit, with anti-ride, anti-chafe technology and moisture-wicking performance. They also feature the Wonderbro® support...

Read more