News

In today's digital age, social media giants like Facebook and Instagram have become ‘normal channels’ in marketing strategies for brands worldwide. However, at AndThen, we’ve made an uncommon decision to avoid paid advertising on these platforms. As a new brand committed to donating 50% of our profits to men's mental health charities, this choice aligns with our core values and long-term vision. Here’s why:At AndThen, our mission goes beyond selling men’s products; we aim to make a tangible difference in the world, particularly in men’s mental health. While powerful marketing tools, Facebook and Instagram have been implicated in numerous studies...

In the midst of the global upheaval brought on by the Covid-19 pandemic, a troubling trend emerged in the UK: a sharp decline in men's mental health. This wasn't just apparent in the statistics but was felt personally by our CEO and founder within her own family and friendship circles. Mother to a young boy, she was driven by a profound desire to make a difference, she embarked on a journey to break the cycle of declining mental health. Not a therapist or psychiatrist, her solution was unconventional yet brilliantly simple—underwear. She understood that small, everyday choices can significantly impact...

Get ready for Men's Health Week (June 10-16) with AndThen's men's bamboo boxer briefs. Our mission goes beyond providing ultimate comfort; we donate 50% of profits to men's mental health charities. Join us in raising awareness about mental health and supporting those in need. Shop now and make a difference!

Father’s Day is just around the corner, and finding the perfect gift can often be a challenge. This year, why not give a present that goes beyond the usual chocolate or slippers? At And Then, we offer the best in men's bamboo boxers, combining unparalleled comfort with a mission to make a difference. Our boxer briefs are not just about luxury; they are about supporting a cause that matters deeply to us and to the community. Here’s why our men's bamboo underwear is the perfect Father's Day gift. Give the ultimate comfort experienceWhen it comes to comfort, our men's bamboo boxers...