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Katie Goodrum
Light as a Feather, Strong as an Ox | The Ultimate Valentine’s Gift for Him

Light as a Feather, Strong as an Ox | The Ultimate Valentine’s Gift for Him

Valentine’s Day is the perfect time to show your love with a gift that’s both thoughtful and practical (gosh that makes us sound grown-up!) If you’re searching for something that combines luxury, comfort, and durability, AndThen’s bamboo boxers are the upgrade he deserves. Crafted from sustainable organic bamboo fabric, these men’s boxers feel as light as a feather yet strong as an ox!  They’re a gift he can use everyday - and quickly become his most comfortable boxers, and top everyday essential. He’ll experience the perfect fit, with anti-ride, anti-chafe technology and moisture-wicking performance. They also feature the Wonderbro® support...

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Katie Goodrum
The Environmental Impact of Bamboo Underwear: Why Your Choice Matters

The Environmental Impact of Bamboo Underwear: Why Your Choice Matters

When it comes to sustainable fashion, your choice of underwear might not be the first thing you think about...But with the average man owning 13 pairs of underwear, your choice of fabric makes a bigger environmental impact than you might realise. Why is bamboo better for the planet? Sustainable growth: / Grows without pesticides / Uses 1/3 the water of cotton production / Regenerates naturally without replanting / Reaches maturity in 3-5 years (compared to 20+ for trees) Production benefits: / Lower chemical usage in processing / Reduced water consumption / Smaller carbon footprint / Natural biodegradation Long-term impact: /...

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Katie Goodrum
The Basics of Bamboo: A Revolution in Men's Underwear

The Basics of Bamboo: A Revolution in Men's Underwear

If you're still wearing traditional cotton boxers, you might be missing out on one of the biggest revolutions in men's underwear: organic bamboo. This isn't just another trendy material – it's a game-changing textile that's transforming how men think about comfort. What makes bamboo different? Bamboo starts its life as one of the fastest-growing plants on Earth. The process involves transforming bamboo pulp into silky-soft fibres that are then woven into fabric. The result? A material that's durable, and revolutionising men's underwear. Three game-changing benefits 1. Superior moisture management Unlike cotton, which holds onto moisture, bamboo fabric features microscopic gaps...

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Katie Goodrum
Say Hello, Wonderbro®: The Perfect Bamboo Boxers for Valentine’s Day

Say Hello, Wonderbro®: The Perfect Bamboo Boxers for Valentine’s Day

Say Hello, Wonderbro®: Why Bamboo Boxers Are the Ultimate Valentine’s GiftDiscover why AndThen bamboo boxers are the perfect mix of comfort, durability, and style. Featuring the Wonderbro® support pouch, these eco-friendly boxer briefs make an ideal Valentine’s Day gift.

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